Singer Justin Bieber is not getting much love after he unveiled the first official campaign for his latest fashion brand called SKYLRK.
The star made headlines when he chose his wife to model for the shoot, but the fact that he asked her to strip down had some wondering what he was thinking.

While Hailey Bieber is a supermodel who is seen donning lingerie on the runway, some critics argued that his wife and mother of one should have been selected for something more graceful instead, considering it was her husband's brand.
Others argued that Justin's label is all about minimalist and streetwear-inspired numbers, and Hailey did absolute justice to the dresses. She modeled some key pieces that included the likes of outerwear, accessories, footwear, loungewear, and even some layered pieces.

But the intimate elements are what struck a chord with some who felt Justin should have done better when it came down to the shoot.
Whatever the case might be, Hailey looked spectacular, and getting criticism is not something new for the star.