Actress Sydney Sweeney was seen generating major buzz with the launch of her new lingerie brand called Syrn.
The star debuted her collection with a very bold, bra-free imagery that drew attention online and in the fashion world.
The Euphoria and Housemaid star wore pieces from the line in marketing content that emphasized feminine empowerment and personal expression instead of dressing for male attention.
She spoke to Cosmopolitan magazine recently, where she shed light on how her brand and pieces were for women owning their bodies and celebrating on their own terms. She also did her best to make it clear that it had nothing to do with a line for guys and stressed how it's all about choice and confidence.
The celeb even showed up on the streets to promote her latest collection, which turned out to be a very successful marketing and ad campaign shoot. But her marketing was certainly controversial, as one stunt saw her team hang bras from the Hollywood sign in LA to promote the launch.