Actress Gwyneth Paltrow is turning up the heat when it comes to her marketing campaigns.
Fans were certainly stunned when they saw the celeb drop her towel to tease a new promotional video for her latest product.
This is for the leading lifestyle brand called Goop Beauty. And the promotional clip leverages the star's signature blend of high-end wellness and provocative marketing. Moreover, the setting where the video was taken was very picturesque, making fans fall in love at first glance.
Paltrow can be seen standing in a wildflower field while she scrolls on her phone. She is first wrapped in a simple white towel before spinning around and dropping it towards the ground. The camera can then be seen cutting away to the Goop Beauty logo at the final millisecond before she attains full exposure.
She then teases viewers with the line... 'Do you want to shower with us?' The new product is marketed as your next best daily ritual and will be dropping soon for Goop Beauty, she continued.