American singer and songwriter Benson Boone is under fire after sharing a viral post of himself wearing a lace dress.
Star triggered a massive internet debate with his latest TikTok video, wearing the shocking black lace minidress to promote his unreleased track dubbed 'The Time of my Life!'
What few people know is how he was just trying to imitate Alex Earle, who was wearing a short black dress on a superyacht in Monaco and was mimicking the star's lyrics to this song. To add a fun little twist, Boone chose to respond by squeezing into a nearly identical short attire and copying her exact caption. He could also be seen posing in a dramatic manner and prancing across the balcony.
Reports from local media outlets indicated how this cross-promotion was highly deliberate. Earle is slated to star in the official music video for this track, which will drop on June 26. This is why many are referring to it as an epic marketing strategy.