Netflix has decided to end its partnership with Meghan Markle's lifestyle brand.
The label dubbed As Ever was first launched by Meghan with support from the streaming company. The collaboration originally linked the firm to her Netflix lifestyle series, With Love. The Duchess of Sussex included various products like fruit spreads, candies, and decorative food items. While the partnership assisted the brand in gaining early attention and sales, both sides have decided to move in a forward direction separately.
As per statements from reps, the decision was described as friendly and part of a planned transition.
Meghan shared her gratitude for Netflix's support during the launch phase, while Netflix also praised the star's creative vision and contribution to the project. The firm mentioned how it was so pleased to have assisted in bringing the brand to life, but believes it's now ready to grow in an independent manner.
Despite ending the specific business relationship, Meghan and Prince Harry still managed to maintain a bigger working relationship with Netflix through the production firm.