Although the massive comeback event at Gwanghwamun Square has officially wrapped up, the celebration surrounding BTS is far from over. Across Seoul, the ongoing “BTS THE CITY ARIRANG SEOUL” campaign continues transforming public spaces into immersive fan destinations. One of the most noticeable locations now drawing attention is Gangnam Station, where pop-up installations and themed displays are keeping the comeback excitement alive for fans known as ARMY.
The campaign is part of a month-long citywide project organized to celebrate BTS’s return with their album Arirang and related events running from March 20 through April 19, 2026, according to announcements shared by the group’s agency and Seoul officials. During this period, landmarks across the capital have featured media façades, drone shows, and special installations designed to create an immersive fan experience throughout the city.
Even after the large-scale performance at Gwanghwamun Square which served as a centerpiece of the comeback celebrations several themed spaces remain open for visitors. At Gangnam Station, one of Seoul’s busiest commercial hubs, fans can explore specially designed pop-up visuals and displays celebrating the group’s return. The area surrounding the station is already known as a major entertainment district filled with restaurants, shops, and nightlife venues, making it a natural gathering point for both local and international fans.
Projects like BTS THE CITY are designed to expand the fan experience beyond traditional concerts by turning entire cities into interactive cultural playgrounds. Similar campaigns have previously taken place in locations such as Las Vegas and Busan, but the Seoul edition stands out for its scale and cultural integration. Media art displays at landmarks like Sungnyemun Gate and N Seoul Tower, along with drone shows at Ttukseom Hangang Park, highlight how the campaign blends music, tourism, and public space into one unified celebration.
For fans visiting Seoul this season, the message is clear: even though the Gwanghwamun comeback stage has ended, the city itself is still part of the show. From Gangnam’s pop-up installations to illuminated landmarks across the capital, Seoul continues to glow purple as BTS’s comeback celebration unfolds across its streets.