Actress Sydney Sweeney was seen facing mega backlash and possible legal issues after staging a very bizarre marketing stunt for her latest lingerie brand that entailed the Hollywood Sign in Los Angeles.
Shocking video clips show the actress and a small production crew climbing part of the iconic landmark during the later hours of the night and draping a string of bras across the sign's giant letters as part of the marketing shoot.
{img}This stunt was intended to draw massive attention to her latest lingerie brand, reportedly backed by investors like Jeff Bezos and designed to build a major buzz right before the mega launch was due.
{img}The issue now, as per the Hollywood Chamber of Commerce, which oversees the sign and its image rights, is that no permission or license was granted for this kind of activity.
While Sweeney's team secured a permit from FilmLA to shoot near this site, they didn't get permission to climb or physically interact with the sign alone or use it for commercial purposes.