Hapjeong, located near Hapjeong Station (Lines 2 & 6), is one of Seoul’s hidden gems, especially during cherry blossom season. The area features around 35 scenic spots ideal for a “date course”, where visitors can enjoy tranquil streets lined with blooming cherry trees. Compared to the bustling Hongdae, Hapjeong offers a slightly quieter, more sophisticated vibe, perfect for those who love aesthetic cafés and good food.
One of the standout cafés is Schedule Hapjeong, famous for its bingsu, the classic Korean shaved ice dessert. During cherry blossom season, the café’s outdoor seating allows guests to enjoy watermelon- and fruit-topped bingsu while gazing at the beautiful blossoms. The combination of refreshing desserts and a picturesque environment makes it a must-visit spot for both locals and travelers.
For those craving traditional Korean comfort food, Geumgangsan Hof is a top choice. Known as a “Nopo” chicken shop, it serves crispy fried chicken in an old-school atmosphere that transports you back in time. Its nostalgic vibe and delicious chicken have made it a local favorite, offering a contrast to the modern cafés nearby.
If Japanese cuisine is more your style, Atom's Secret Base is a cozy izakaya serving fresh sashimi and Japanese snacks. The interior and ambiance are designed to make diners feel as if they are in Japan, making it a unique culinary experience within Seoul.
Hapjeong also features several unique food spots that are worth exploring. The Gwa offers Ube Makgeolli, a purple yam rice wine that stands out for its originality. Ittego is known for Basil Ramen with its striking green soup. Hapjeong Gonggam has an outdoor terrace perfect for enjoying cherry blossoms, while Jin Jin, a Chinese-Korean fusion restaurant, is famous for its shrimp toast (Mensa) and other dishes, often drawing long lines. Together, these spots make Hapjeong a diverse and enjoyable district for foodies and cherry blossom lovers alike.