French luxury jewelry house FRED has unveiled a striking new campaign featuring global ambassador Kim Seok-jin, widely known as Jin of BTS. The campaign highlights a fresh reinterpretation of the brand’s iconic Force 10 collection, blending bold maritime inspiration with modern elegance perfectly matched with Jin’s refined yet powerful presence.
Originally inspired by sailing cables and clasps, the Force 10 collection has long symbolized strength, freedom, and individuality. In this latest campaign, the classic design returns with a contemporary update that emphasizes versatility and confidence. The styling focuses especially on the Force 10 XL necklace, which features diamond accents set along its interchangeable line creating a balance between sophistication and statement luxury.
{img}As a global ambassador, Jin brings a distinctive identity to the campaign. Known for his polished visuals and worldwide popularity, he represents the kind of timeless charisma that aligns naturally with the brand’s image. His appearance wearing the Force 10 XL necklace highlights how the piece can function both as a bold fashion statement and a refined everyday luxury accessory. The campaign visuals emphasize clean lines, confident posture, and minimal styling allowing the jewelry itself to remain the focal point.
{img}Luxury brands increasingly collaborate with K-pop artists as part of their global outreach strategy, and Jin’s partnership with FRED reflects the expanding influence of Korean artists in international fashion and jewelry markets. With K-culture continuing to shape global trends, ambassador campaigns like this help introduce heritage European brands to younger audiences across Asia, North America, and beyond.
{img}This latest Force 10 campaign demonstrates how classic jewelry can evolve through modern reinterpretation while maintaining its original identity. With Jin at the center of the visuals, the collection feels both timeless and current capturing the spirit of confidence, elegance, and global style that defines today’s luxury landscape. 💫