Actor Lee Seo-jin is returning to the screen in a different role from his usual drama appearances, this time as a travel guide in a new global variety show set in Texas. The program, released through Netflix, offers viewers a relaxed road-trip experience that highlights both friendship and cultural exploration.
The show follows Lee Seo-jin as he travels across Texas together with veteran producer Na Young-seok, who is widely known for creating popular Korean variety programs centered on travel and everyday experiences. Rather than following a strict script, the series focuses on spontaneous moments and natural conversations as the pair explore unfamiliar destinations and share personal stories along the way.
{img}According to production details reported in Korean media coverage, the program reflects Lee Seo-jin’s long-expressed interest in Texas, which he has previously mentioned as a place he would like to spend time in later in life. This personal connection adds a unique layer to the journey, making the travel experience feel more meaningful and authentic for viewers.
Unlike traditional travel documentaries that emphasize sightseeing alone, the show highlights the interactions between the two long-time collaborators as they navigate new environments together. Their chemistry has already been proven through earlier projects, and this new format allows audiences to see a more casual and humorous side of their partnership while discovering local culture through their perspective.
{img}The program also represents a growing trend in Korean entertainment, where travel-focused variety shows are expanding beyond domestic locations and introducing international destinations to global audiences through streaming platforms. By combining familiar Korean variety storytelling with overseas settings, producers are creating content that appeals to both local viewers and international fans interested in cultural exchange experiences.
{img}Industry observers note that travel variety programs remain one of the most accessible formats for global audiences, especially when they feature well-known personalities exploring everyday life abroad rather than focusing only on tourist landmarks. In this sense, Lee Seo-jin’s Texas journey offers viewers a relaxed and personal travel narrative that blends humor, friendship and discovery.
With its easygoing tone and cross-cultural setting, the new series adds another chapter to Lee Seo-jin’s long career in entertainment while giving audiences a fresh look at travel storytelling through a Korean variety-show lens.