If you have traveled to Seoul for the BTS Gwanghwamun concert, you have a few days to fill before and after Saturday. RM has spent years doing exactly what you are about to do — walking through Seoul's museums and galleries — and he has left a very clear trail to follow.
BTS' leader has built one of the most publicly documented relationships with the Korean art world of any celebrity in recent memory. His museum visits, posted regularly on social media, sparked a fan phenomenon now known as the "Namjoon Tour" or "RM Tour," where Army members travel to the same venues and recreate his photos. The Korea Art Market 2025 report named him one of the 20 most influential figures in the Korean art market. Here are five venues that sit at the center of that story.
{img}The Seoul Museum of Art, known as SeMA, is where it arguably began. RM visited the David Hockney solo exhibition there in 2019, and fans flooded in afterward to recreate his photos — one of the earliest moments the RM Tour became a real phenomenon. He later loaned one of his own pieces, a white horse sculpture by Kwon Jin-kyu, to the museum for a centennial retrospective. SeMA holds a permanent collection of more than 6,300 works across Korean and international contemporary art.
The National Museum of Korea is a different kind of pilgrimage. RM spent time in the "Room of Quiet Contemplation" in 2022, where two gilt-bronze Pensive Bodhisattva statues designated as national treasures are displayed without glass, allowing close viewing from all sides. The miniature version sold in the museum shop also sold out after he posted a photo with one. The museum ranked third among the world's most visited in 2025 with over 6.5 million visitors, behind only the Louvre and the Vatican Museums.
{img}Leeum Museum of Art is one of his most frequent stops. Fans spotted him there in early 2024, even during his military service period, attending the Philippe Parreno exhibition. The collection spans 36 national treasures alongside work by Korean and international names including Kim Whanki, Andy Warhol and Mark Rothko.
The National Museum of Modern and Contemporary Art holds a more institutional connection. RM donated 100 million won to its foundation on his 27th birthday to support publications on Korean artists for public schools. He also recorded a bilingual audio guide for one of its overseas exhibitions. This week the Seoul branch is opening Damien Hirst's first major solo show in Asia.
{img}Finally, PKM Gallery in Jongno is for fans who want to understand his most personal artistic chapter. It represents the estate of monochrome painter Yun Hyong-keun, one of RM's declared favorite artists, and the inspiration behind his 2022 solo album "Indigo."
Five venues, one week, one city. Seoul has rarely had a better excuse to explore its art scene.